The Washington Physicians Directory offers multiple affordable
ways to advertise your products and services.
Mailing lists of M.D.’s and D.O.’s listed in The WPD may be rented
for one-time use. You may custom tailor your list, selecting by medical
specialty, geography, year of graduation from medical school, and foreign
You may rent your list on 3-up pressure sensitive labels (peel & stick) or in an
electronic format (Excel spreadsheet), should you want to produce one
personalized letter in-house or use your printer/mailer to do a larger mailing.
Printers/mailers may save you money using today’s bulk-mail services.
Some things to consider when putting a mailing together:
1) Who needs to know what you have to say? What specialists and where they’re
located are primary concerns.
2) Who’s going to do this mailing? Does your professional staff have time to
stick labels on envelopes and do the inserting and stamping, or are you better
off using a professional mailing service? I will always recommend you get prices
from your printer . . . it’s a free quote. Quite often, especially with larger
mailings, the money they save you in postage may offset all of your mailing
3) Would a personalized letter be preferable to labels? You may have the
in-house expertise to do this on your own computer.
4) How much will your postage be? Here I heartily recommend consulting with your
printer/mailer. Automating your mailing can save you a substantial amount of
time and money.
RATES FOR MAILING LISTS (M.D.’s/D.O.’s & Hospitals
please call for discounted rates.)
3-Up Pressure Sensitive Labels
Electronic Format for one-time use
1st thousand or less* $80.00
1st thousand or less* $75.00
Additional thousand** $65.00
Additional thousand** $60.00
* minimum charge ** additional thousands prorated to nearest hundred
There are no additional charges for special selections. Please call 301-384-1506
to place your order.
The WPD database is available in an electronic format (Excel
spreadsheet) for your marketing needs throughout the year. Hospitals, clinics,
specialty practices, anyone with a need to reach this market, will find this to be a
most cost-effective way to reach it all year long. (*The lease is for the
exclusive use of the lessee and may not be published, exchanged, donated,
resold, or be made available on an Intranet or any other internal or external IT
You may limit the size of your database by medical specialty, geography, year of
graduation from medical school, and foreign language. Each record (row) will
include the doctor’s name, medical school and year of graduation, NPI, group
practice name, all medical specialties and certifications, complete address,
office phone, up to two other phone numbers with their appropriate descriptions,
i.e., F=fax, C=cell or car phone, etc., and e-mail address, if provided.
The WPD will provide you with an Excel spreadsheet with column headers
and a file with additional column descriptions. To effectively use this data,
you will need a database software package with the ability to import an Excel
file or comma separated ASCII text file. Once you’ve established your own
database, you will have the capability to query on any of the fields in the
file, giving you the freedom to send correspondence to targeted specialty groups
within restricted geographical areas, if you so desire. A working knowledge of
your database software and your word processing software is essential.
RATES FOR ANNUAL MARKETING LEASE
Hospitals call for discounted rates.)
1st thousand or less* $220.00
Additional thousand** $165.00
* minimum charge
** additional thousands prorated to nearest hundred
There are no additional charges for special selections. The term of the lease
runs for a continuous twelve (12) month period commencing on the date of order.
Depending on the date of lease, you may receive an updated file when our annual
update of the database is completed. For the 2016-2017 edition that will be May
15. Please call
301-384-1506 to place your order.